Pri­vacy Policy

1. An over­view of data protection

Gen­er­al

The fol­low­ing gives a simple over­view of what hap­pens to your per­son­al inform­a­tion when you vis­it our web­site. Per­son­al inform­a­tion is any data with which you could be per­son­ally iden­ti­fied. Detailed inform­a­tion on the sub­ject of data pro­tec­tion can be found in our pri­vacy policy found below.

Data col­lec­tion on our website

Who is respons­ible for the data col­lec­tion on this website?

The data col­lec­ted on this web­site are pro­cessed by the web­site oper­at­or. The operator’s con­tact details can be found in the website’s required leg­al notice.

How do we col­lect your data?

Some data are col­lec­ted when you provide it to us. This could, for example, be data you enter on a con­tact form.

Oth­er data are col­lec­ted auto­mat­ic­ally by our IT sys­tems when you vis­it the web­site. These data are primar­ily tech­nic­al data such as the browser and oper­at­ing sys­tem you are using or when you accessed the page. These data are col­lec­ted auto­mat­ic­ally as soon as you enter our website.

What do we use your data for?

Part of the data is col­lec­ted to ensure the prop­er func­tion­ing of the web­site. Oth­er data can be used to ana­lyze how vis­it­ors use the site.

What rights do you have regard­ing your data?

You always have the right to request inform­a­tion about your stored data, its ori­gin, its recip­i­ents, and the pur­pose of its col­lec­tion at no charge. You also have the right to request that it be cor­rec­ted, blocked, or deleted. You can con­tact us at any time using the address giv­en in the leg­al notice if you have fur­ther ques­tions about the issue of pri­vacy and data pro­tec­tion. You may also, of course, file a com­plaint with the com­pet­ent reg­u­lat­ory authorities.

Ana­lyt­ics and third-party tools

When vis­it­ing our web­site, stat­ist­ic­al ana­lyses may be made of your surf­ing beha­vi­or. This hap­pens primar­ily using cook­ies and ana­lyt­ics. The ana­lys­is of your surf­ing beha­vi­or is usu­ally anonym­ous, i.e. we will not be able to identi­fy you from this data. You can object to this ana­lys­is or pre­vent it by not using cer­tain tools. Detailed inform­a­tion can be found in the fol­low­ing pri­vacy policy.

You can object to this ana­lys­is. We will inform you below about how to exer­cise your options in this regard.

2. Gen­er­al inform­a­tion and man­dat­ory information

Data pro­tec­tion

The oper­at­ors of this web­site take the pro­tec­tion of your per­son­al data very ser­i­ously. We treat your per­son­al data as con­fid­en­tial and in accord­ance with the stat­utory data pro­tec­tion reg­u­la­tions and this pri­vacy policy.

If you use this web­site, vari­ous pieces of per­son­al data will be col­lec­ted. Per­son­al inform­a­tion is any data with which you could be per­son­ally iden­ti­fied. This pri­vacy policy explains what inform­a­tion we col­lect and what we use it for. It also explains how and for what pur­pose this happens.

Please note that data trans­mit­ted via the inter­net (e.g. via email com­mu­nic­a­tion) may be sub­ject to secur­ity breaches. Com­plete pro­tec­tion of your data from third-party access is not possible.

Notice con­cern­ing the party respons­ible for this website

The party respons­ible for pro­cessing data on this web­site is:

BRALO AUTO­MOBILE GMBH
Wil­helm – Stein – Weg 24
D – 22339 Hamburg

Tele­phone: +49 (0)40 88 305 100
Email: auto@bralo.de

The respons­ible party is the nat­ur­al or leg­al per­son who alone or jointly with oth­ers decides on the pur­poses and means of pro­cessing per­son­al data (names, email addresses, etc.).

Revoc­a­tion of your con­sent to the pro­cessing of your data

Many data pro­cessing oper­a­tions are only pos­sible with your express con­sent. You may revoke your con­sent at any time with future effect. An inform­al email mak­ing this request is suf­fi­cient. The data pro­cessed before we receive your request may still be leg­ally processed.

Right to file com­plaints with reg­u­lat­ory authorities

If there has been a breach of data pro­tec­tion legis­la­tion, the per­son affected may file a com­plaint with the com­pet­ent reg­u­lat­ory author­it­ies. The com­pet­ent reg­u­lat­ory author­ity for mat­ters related to data pro­tec­tion legis­la­tion is the data pro­tec­tion officer of the Ger­man state in which our com­pany is headquartered. A list of data pro­tec­tion officers and their con­tact details can be found at the fol­low­ing link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we pro­cess based on your con­sent or in ful­fill­ment of a con­tract auto­mat­ic­ally delivered to your­self or to a third party in a stand­ard, machine-read­able format. If you require the dir­ect trans­fer of data to anoth­er respons­ible party, this will only be done to the extent tech­nic­ally feasible.

SSL or TLS encryption

This site uses SSL or TLS encryp­tion for secur­ity reas­ons and for the pro­tec­tion of the trans­mis­sion of con­fid­en­tial con­tent, such as the inquir­ies you send to us as the site oper­at­or. You can recog­nize an encryp­ted con­nec­tion in your browser’s address line when it changes from “http://” to “https://” and the lock icon is dis­played in your browser’s address bar.

If SSL or TLS encryp­tion is activ­ated, the data you trans­fer to us can­not be read by third parties.

Encryp­ted pay­ments on this website

If you enter into a con­tract which requires you to send us your pay­ment inform­a­tion (e.g. account num­ber for dir­ect deb­its), we will require this data to pro­cess your payment.

Pay­ment trans­ac­tions using com­mon means of pay­ment (Visa/​MasterCard, dir­ect deb­it) are only made via encryp­ted SSL or TLS con­nec­tions. You can recog­nize an encryp­ted con­nec­tion in your browser’s address line when it changes from “http://” to “https://” and the lock icon in your browser line is visible.

In the case of encryp­ted com­mu­nic­a­tion, any pay­ment details you sub­mit to us can­not be read by third parties.

Inform­a­tion, block­ing, deletion

As per­mit­ted by law, you have the right to be provided at any time with inform­a­tion free of charge about any of your per­son­al data that is stored as well as its ori­gin, the recip­i­ent and the pur­pose for which it has been pro­cessed. You also have the right to have this data cor­rec­ted, blocked or deleted. You can con­tact us at any time using the address giv­en in our leg­al notice if you have fur­ther ques­tions on the top­ic of per­son­al data.

Oppos­i­tion to pro­mo­tion­al emails

We hereby expressly pro­hib­it the use of con­tact data pub­lished in the con­text of web­site leg­al notice require­ments with regard to send­ing pro­mo­tion­al and inform­a­tion­al mater­i­als not expressly reques­ted. The web­site oper­at­or reserves the right to take spe­cif­ic leg­al action if unso­li­cited advert­ising mater­i­al, such as email spam, is received.

3. Data col­lec­tion on our website

Cook­ies

Some of our web pages use cook­ies. Cook­ies do not harm your com­puter and do not con­tain any vir­uses. Cook­ies help make our web­site more user-friendly, effi­cient, and secure. Cook­ies are small text files that are stored on your com­puter and saved by your browser.

Most of the cook­ies we use are so-called “ses­sion cook­ies.” They are auto­mat­ic­ally deleted after your vis­it. Oth­er cook­ies remain in your device’s memory until you delete them. These cook­ies make it pos­sible to recog­nize your browser when you next vis­it the site.

You can con­fig­ure your browser to inform you about the use of cook­ies so that you can decide on a case-by-case basis wheth­er to accept or reject a cook­ie. Altern­at­ively, your browser can be con­figured to auto­mat­ic­ally accept cook­ies under cer­tain con­di­tions or to always reject them, or to auto­mat­ic­ally delete cook­ies when clos­ing your browser. Dis­abling cook­ies may lim­it the func­tion­al­ity of this website.

Cook­ies which are neces­sary to allow elec­tron­ic com­mu­nic­a­tions or to provide cer­tain func­tions you wish to use (such as the shop­ping cart) are stored pur­su­ant to Art. 6 para­graph 1, let­ter f of DSGVO. The web­site oper­at­or has a legit­im­ate interest in the stor­age of cook­ies to ensure an optim­ized ser­vice provided free of tech­nic­al errors. If oth­er cook­ies (such as those used to ana­lyze your surf­ing beha­vi­or) are also stored, they will be treated sep­ar­ately in this pri­vacy policy.

Serv­er log files

The web­site pro­vider auto­mat­ic­ally col­lects and stores inform­a­tion that your browser auto­mat­ic­ally trans­mits to us in “serv­er log files”. These are:

  • Browser type and browser version
  • Oper­at­ing sys­tem used
  • Refer­rer URL
  • Host name of the access­ing computer
  • Time of the serv­er request
  • IP address

These data will not be com­bined with data from oth­er sources.

The basis for data pro­cessing is Art. 6 (1) (f) DSGVO, which allows the pro­cessing of data to ful­fill a con­tract or for meas­ures pre­lim­in­ary to a contract.

Con­tact form

Should you send us ques­tions via the con­tact form, we will col­lect the data entered on the form, includ­ing the con­tact details you provide, to answer your ques­tion and any fol­low-up ques­tions. We do not share this inform­a­tion without your permission.

We will, there­fore, pro­cess any data you enter onto the con­tact form only with your con­sent per Art. 6 (1)(a) DSGVO. You may revoke your con­sent at any time. An inform­al email mak­ing this request is suf­fi­cient. The data pro­cessed before we receive your request may still be leg­ally processed.

We will retain the data you provide on the con­tact form until you request its dele­tion, revoke your con­sent for its stor­age, or the pur­pose for its stor­age no longer per­tains (e.g. after ful­filling your request). Any man­dat­ory stat­utory pro­vi­sions, espe­cially those regard­ing man­dat­ory data reten­tion peri­ods, remain unaf­fected by this provision.

4. Ana­lyt­ics and advertising

Google Ana­lyt­ics

This web­site uses Google Ana­lyt­ics, a web ana­lyt­ics ser­vice. It is oper­ated by Google Inc., 1600 Amphi­theatre Park­way, Moun­tain View, CA 94043, USA.

Google Ana­lyt­ics uses so-called “cook­ies”. These are text files that are stored on your com­puter and that allow an ana­lys­is of the use of the web­site by you. The inform­a­tion gen­er­ated by the cook­ie about your use of this web­site is usu­ally trans­mit­ted to a Google serv­er in the USA and stored there.

Google Ana­lyt­ics cook­ies are stored based on Art. 6 (1) (f) DSGVO. The web­site oper­at­or has a legit­im­ate interest in ana­lyz­ing user beha­vi­or to optim­ize both its web­site and its advertising.

IP anonym­iz­a­tion

We have activ­ated the IP anonym­iz­a­tion fea­ture on this web­site. Your IP address will be shortened by Google with­in the European Uni­on or oth­er parties to the Agree­ment on the European Eco­nom­ic Area pri­or to trans­mis­sion to the United States. Only in excep­tion­al cases is the full IP address sent to a Google serv­er in the US and shortened there. Google will use this inform­a­tion on behalf of the oper­at­or of this web­site to eval­u­ate your use of the web­site, to com­pile reports on web­site activ­ity, and to provide oth­er ser­vices regard­ing web­site activ­ity and Inter­net usage for the web­site oper­at­or. The IP address trans­mit­ted by your browser as part of Google Ana­lyt­ics will not be merged with any oth­er data held by Google.

Browser plu­gin

You can pre­vent these cook­ies being stored by select­ing the appro­pri­ate set­tings in your browser. How­ever, we wish to point out that doing so may mean you will not be able to enjoy the full func­tion­al­ity of this web­site. You can also pre­vent the data gen­er­ated by cook­ies about your use of the web­site (incl. your IP address) from being passed to Google, and the pro­cessing of these data by Google, by down­load­ing and installing the browser plu­gin avail­able at the fol­low­ing link: https://tools.google.com/dlpage/gaoptout?hl=en.

Object­ing to the col­lec­tion of data

You can pre­vent the col­lec­tion of your data by Google Ana­lyt­ics by click­ing on the fol­low­ing link. An opt-out cook­ie will be set to pre­vent your data from being col­lec­ted on future vis­its to this site: Dis­able Google Ana­lyt­ics.

For more inform­a­tion about how Google Ana­lyt­ics handles user data, see Google’s pri­vacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Out­sourced data processing

We have entered into an agree­ment with Google for the out­sourcing of our data pro­cessing and fully imple­ment the strict require­ments of the Ger­man data pro­tec­tion author­it­ies when using Google Analytics.

Demo­graph­ic data col­lec­tion by Google Analytics

This web­site uses Google Ana­lyt­ics’ demo­graph­ic fea­tures. This allows reports to be gen­er­ated con­tain­ing state­ments about the age, gender, and interests of site vis­it­ors. This data comes from interest-based advert­ising from Google and third-party vis­it­or data. This col­lec­ted data can­not be attrib­uted to any spe­cif­ic indi­vidu­al per­son. You can dis­able this fea­ture at any time by adjust­ing the ads set­tings in your Google account or you can for­bid the col­lec­tion of your data by Google Ana­lyt­ics as described in the sec­tion “Refus­al of data collection”.

5. News­let­ter

News­let­ter data

If you would like to receive our news­let­ter, we require a val­id email address as well as inform­a­tion that allows us to veri­fy that you are the own­er of the spe­cified email address and that you agree to receive this news­let­ter. No addi­tion­al data is col­lec­ted or is only col­lec­ted on a vol­un­tary basis. We only use this data to send the reques­ted inform­a­tion and do not pass it on to third parties.

We will, there­fore, pro­cess any data you enter onto the con­tact form only with your con­sent per Art. 6 (1) (a) DSGVO. You can revoke con­sent to the stor­age of your data and email address as well as their use for send­ing the news­let­ter at any time, e.g. through the “unsub­scribe” link in the news­let­ter. The data pro­cessed before we receive your request may still be leg­ally processed.

The data provided when regis­ter­ing for the news­let­ter will be used to dis­trib­ute the news­let­ter until you can­cel your sub­scrip­tion when said data will be deleted. Data we have stored for oth­er pur­poses (e.g. email addresses for the mem­bers area) remain unaffected.

6. Plu­gins and tools

You­Tube

Our web­site uses plu­gins from You­Tube, which is oper­ated by Google. The oper­at­or of the pages is You­Tube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you vis­it one of our pages fea­tur­ing a You­Tube plu­gin, a con­nec­tion to the You­Tube serv­ers is estab­lished. Here the You­Tube serv­er is informed about which of our pages you have visited.

If you’re logged in to your You­Tube account, You­Tube allows you to asso­ci­ate your brows­ing beha­vi­or dir­ectly with your per­son­al pro­file. You can pre­vent this by log­ging out of your You­Tube account.

You­Tube is used to help make our web­site appeal­ing. This con­sti­tutes a jus­ti­fied interest pur­su­ant to Art. 6 (1) (f) DSGVO.

Fur­ther inform­a­tion about hand­ling user data, can be found in the data pro­tec­tion declar­a­tion of You­Tube under https://www.google.de/intl/de/policies/privacy.

Vimeo

Our web­site uses fea­tures provided by the Vimeo video portal. This ser­vice is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you vis­it one of our pages fea­tur­ing a Vimeo plu­gin, a con­nec­tion to the Vimeo serv­ers is estab­lished. Here the Vimeo serv­er is informed about which of our pages you have vis­ited. In addi­tion, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you vis­it our web­site or do not have a Vimeo account. The inform­a­tion is trans­mit­ted to a Vimeo serv­er in the US, where it is stored.

If you are logged in to your Vimeo account, Vimeo allows you to asso­ci­ate your brows­ing beha­vi­or dir­ectly with your per­son­al pro­file. You can pre­vent this by log­ging out of your Vimeo account.

For more inform­a­tion on how to handle user data, please refer to the Vimeo Pri­vacy Policy at https://vimeo.com/privacy.

Google Web Fonts

For uni­form rep­res­ent­a­tion of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to dis­play texts and fonts correctly.

For this pur­pose your browser has to estab­lish a dir­ect con­nec­tion to Google serv­ers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uni­form and attract­ive present­a­tion of our web­site. This con­sti­tutes a jus­ti­fied interest pur­su­ant to Art. 6 (1) (f) DSGVO.

If your browser does not sup­port web fonts, a stand­ard font is used by your computer.

Fur­ther inform­a­tion about hand­ling user data, can be found at https://developers.google.com/fonts/faq and in Google’s pri­vacy policy at https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map ser­vice via an API. It is oper­ated by Google Inc., 1600 Amphi­theatre Park­way, Moun­tain View, CA 94043, USA.

To use Google Maps, it is neces­sary to save your IP address. This inform­a­tion is gen­er­ally trans­mit­ted to a Google serv­er in the USA and stored there. The pro­vider of this site has no influ­ence on this data transfer.

The use of Google Maps is in the interest of mak­ing our web­site appeal­ing and to facil­it­ate the loc­a­tion of places spe­cified by us on the web­site. This con­sti­tutes a jus­ti­fied interest pur­su­ant to Art. 6 (1) (f) DSGVO.

Fur­ther inform­a­tion about hand­ling user data, can be found in the data pro­tec­tion declar­a­tion of Google at https://www.google.de/intl/de/policies/privacy/.